Launching the 2024 HUMM Kombucha season flavor, Cranberry Orange, was a whirlwind filled with directing and photographing the product, creating social assets, designing digital assets and laying out the social strategy for the upcoming holiday season. Beyond crafting those pieces, I also developed two drink recipes, one cocktail and one mocktail, to provide options for anyone looking for a delicious, unique beverage for the festivities.

THE PERFECT HOLIDAY FLAVOR